Legal
Privacy Policy
Effective Date: 18 February 2026 | Governed by the Personal Data Protection Act 2012 (Singapore)
1. Introduction
SME Marketing Solutions Pte Ltd (UEN: 201612836R) ("SME Marketing Academy", "we", "us", or "our") is committed to protecting the personal data of our users, customers, and website visitors in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you interact with our website, courses, events, and services.
2. Personal Data We Collect
We may collect the following types of personal data: • Identification Information: Full name, NRIC/FIN (where required for SkillsFuture claims), date of birth • Contact Information: Email address, phone number, mailing address • Professional Information: Company name, job title, industry • Financial Information: Payment details (processed securely via third-party payment gateways; we do not store card data) • Course & Training Records: Course registrations, attendance records, assessment results • Communication Data: Messages sent to us via contact forms, WhatsApp, or email • Technical Data: IP address, browser type, cookies, and usage data collected when you visit our website
3. Purpose of Collection
We collect and use your personal data for the following purposes: • Processing course registrations and managing enrollments • Administering SkillsFuture funding claims and submissions to SSG (SkillsFuture Singapore) • Sending course confirmations, reminders, and updates • Responding to enquiries and providing customer support • Sending marketing communications about our courses, events, and services (with your consent) • Improving our website, services, and offerings • Complying with legal and regulatory obligations • Conducting internal analytics and business development We will only use your personal data for the purposes for which it was collected, or for directly related purposes, unless we have obtained your consent or as required by law.
4. Disclosure of Personal Data
We may disclose your personal data to: • SkillsFuture Singapore (SSG) and other relevant government agencies for funding claims and compliance purposes • Authorised third-party service providers who assist in delivering our services (e.g., payment processors, email platforms, IT service providers), bound by confidentiality obligations • Business partners for the purpose of co-delivering programs, where you have been informed • Law enforcement agencies, courts, or regulatory bodies where required by law We do not sell, rent, or trade your personal data to third parties for commercial purposes.
5. Consent
By providing your personal data to us (e.g., via registration forms, contact forms, or WhatsApp), you consent to the collection, use, and disclosure of your personal data in accordance with this Privacy Policy. For marketing communications, we will seek your explicit consent. You may withdraw consent at any time by contacting us at sales@smemarketing.sg. Please note that withdrawal of consent may affect our ability to provide certain services to you.
6. Retention of Personal Data
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulations. Training records may be retained for up to 7 years in accordance with SkillsFuture Singapore's requirements. When personal data is no longer needed, we will securely delete or anonymise it.
7. Protection of Personal Data
We implement reasonable security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include: • Secure HTTPS encryption on our website • Access controls limiting data access to authorised personnel only • Regular security reviews of our systems and processes • Third-party processors are required to maintain appropriate security standards While we strive to protect your personal data, no method of internet transmission is 100% secure. We cannot guarantee absolute security.
8. Access and Correction
Under the PDPA, you have the right to: • Request access to your personal data held by us • Request correction of any inaccurate or incomplete personal data • Withdraw consent for the use of your personal data (subject to legal or contractual restrictions) To submit an access or correction request, please contact our Data Protection Officer at: Email: sales@smemarketing.sg Phone: +65 6876 7988 Address: 190 Middle Road #12-09/08, Fortune Centre, Singapore 188979 We will respond to your request within 30 days. A reasonable fee may be charged for access requests.
9. Cookies
Our website uses cookies to enhance your browsing experience, analyse site traffic, and personalise content. Cookies are small text files stored on your device. You may disable cookies through your browser settings; however, this may affect the functionality of certain parts of our website. By continuing to use our website, you consent to the use of cookies in accordance with this policy.
10. Third-Party Links
Our website may contain links to third-party websites (e.g., SkillsFuture, Meta, TikTok). We are not responsible for the privacy practices of these websites and encourage you to review their respective privacy policies.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be published on this page with a revised effective date. We encourage you to review this page periodically.
12. Contact Us
For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact: SME Marketing Solutions Pte Ltd Data Protection Officer 190 Middle Road #12-09/08 Fortune Centre, Singapore 188979 Email: sales@smemarketing.sg Phone: +65 6876 7988
This Privacy Policy is drafted in compliance with the Personal Data Protection Act 2012 (No. 26 of 2012) of Singapore and its subsequent amendments. SME Marketing Solutions Pte Ltd is registered with the Personal Data Protection Commission (PDPC) of Singapore.